created from a love of botanicals, herbalism, as well as the science of plant-human interaction, our approach to skincare is simple—– a restoration of balance. through the use of authentic, precise botanicals, our goal is to bring the skin’s  metabolic functions, particularly skin barrier functions, back into healthy balance. genbotanical is a classic approach, a daily ritual of nutrients, protectors, and nightly actives designed to influence regenerative and restorative facial care. once achieved, your skin is its own best defense, and long-term protector against further skin damage.

genbotanicals was founded by Debbie Smith with a vision to create a beauty practice designed for skin’s daily support and long term preservation. focusing on desert skin care, 30 years of living in New Mexico’s high desert, Debbie believes our desert conditions require a dedicated skin care ritual. this is what makes genbotanicals so unique.
what started over 12 years ago with a simple cleansing oil and facial mist soon grew into the Essential Desert Collection. a five-product ritual created to harmonize, with each other and the the biochemical processes of your skin. through the native oils of the New Mexico desert to the grains and clay from Japan, and rare China teas we offer you a partnership with nature.

a skincare ritual for 40’s, 50’s, and beyond