About Us

the complete desert treatment essence collection at genbotanicals

“I love it when people feel a connection
to what I do.”



Genbotanicals is a love of herbals, as well as established science, and a holistic view towards wellness. Our principles uphold phytotherapy traditions, the use of whole plants to help whole people. A blending of the old and the new. Herbalism is a life’s work. A journey into the art and science of plant constituents interacting with the body to bring you a truly natural skincare.

We are about finding balance for the skin. From the dry arid winds of spring to high altitude sunshine and low humidity, we seek a restoration of the skin’s natural functions. Created around a desert environment, all of our products contain ingredients specific to the southwestern climate. We offer a continuously developing collection of pure plant cleansers, exfoliant, masque, protective face moisturizer, and regenerative night serum made with organic ingredients. Available as a collection or separate product, and too, we create custom formulas to meet your needs.

Debbie Smith – founder of GENbotanicals
Skin Care Line with her grandson


Genbotanicals is more than a company, founded by Debbie Smith with a vision to create a skincare ritual exclusively for the desert climate. Debbie offers a different approach to the concept of personal beauty. Something that can only be defined by a woman on her own terms. What started in 2008 in Datil, New Mexico with a simple cleansing oil soon grew into a local business. Our line continues to grow state-wide and beyond. Entirely botanically based, each product contains the natural ingredients to promote skin health and integrity. This is what makes Genbotanicals so visionary. We invite you to join us.

Schedule a Session With Debbie

During a personal session you will learn about your Daily Essentials Collection, its ingredients, how they work together, and how to apply from Debbie herself. And too, learn tips on how to set up and personalize your beauty routine. Invite friends and make your session a ‘spa day’ with a  facial for everyone. For New Mexico residents only