Desert Skincare – for and in New Mexico
When we couldn’t find skin care that delivered the hydration and protection we need for desert living, we decided to formulate our own. For ourselves, and women like us who want a beauty practice specifically designed for our desert climate. A 5-product Desert Skincare Collection designed specifically to deliver the highest levels of performance, quality, and safety. Our goal is to make sure your skin has everything it needs to stay healthy, protected, and defend itself against further damage, now and in the future. We are passionate about making New Mexico’s finest skincare and we want to share it with you.
A Restoration to Balance
GENbotanicals essential philosophy ‘Restoration to Balance’ is inspired by holistic, herbal, and aromatherapy principles. Balanced skin leads to healthy, beautiful skin. Once balanced the skin can function properly to provide a healthy barrier. As a result, the skin can better absorb moisture and nutrients, eliminate toxins, and regenerate itself. With this in mind, our founder, Debbie Smith, applied these same principles to create the Desert Skincare Collection. Her goal being a preventative strategy against the desert elements through the very best botanical ingredients in potency and efficacy.
A Multi-Step Approach to Desert Skincare
To deliver a best defense strategy against skin damage in a desert environment we created a synergistic, multi-step collection of products for a complete skincare routine. As herbalists we believe that pure botanicals are the most compatible with our skin. And too, the cleanse, exfoliate, moisturize, restore, and protect method is still the best to prevent early signs of damage. Therefore, each ingredient profile is evaluated for its phytonutrient content including essential fatty acids, antioxidants, together with each plant’s therapeutic properties benefiting the skin. In addition, we apply the highest quality standards for each botanical: certified organic or ethically wildcrafted, certified grown, harvested, and extracted without the use of foreign chemicals.